The modern way to manage media activation & track media spend
The insight you want. The control you need. With greater speed & flexibility.
Harness the power of the solution forward-thinking agencies & brands use—the MX Platform™. However your team wants to buy, track, bill, or pay for advertising media, we can help you get the most out of your investment without all the spreadsheets and tedious error-prone manual work.
MX Platform™ works however you work
End-to-end media management software for agencies & brands
A modern, flexible alternative to legacy solutions that haven’t kept pace with your need for speed, efficiency, accuracy, and real-time insight
Simplify reconciliation and other in-house activation workflows—while unlocking real-time cross-platform visibility and spend control.
Only the MX Platform™ enables agencies and brands to work together seamlessly in real time to enhance transparency, speed, efficiency, and results.
What industry leaders are saying…
“Hudson fills an important gap in the media supply chain by linking up internal and external data in one unified place. This enables tighter financial control and the automation of previously manual, error prone work like reconciling media invoices.”
—Denis Budniewski, Executive Director of Marketing Investment & Transformation, Verizon
“Hudson MX is the modern tech foundation agencies have been clamoring for and advertisers are catching on to. It opens the doors to a lot of new ways of doing business. In the last few years we’ve seen some of our most forward-thinking clients begin working with Hudson MX to reimagine what’s possible.”
—Michael Kassan, Chairman & CEO, MediaLink
“We know first-hand that the technology platforms available to manage and reconcile media spending just cannot cope today let alone with the volumes of tomorrow. We have invested in Hudson MX to ensure the world has a solution for this problem.”
—Duncan Painter, CEO, Ascential
Simplify & enhance every stage of media activation
Oversee, execute, track & optimize media investments the easy way.
Expand a section to see how we can help
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Streamline campaign and flight planning, with systematic approvals.
Plan and forecast for for all channels & platforms within a single workflow.
Set up your own custom approval “gates” at key points in the activation lifecycle.
Initiate orders and revisions in one centralized place for all vendors and media (if negotiating directly with sellers).
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Easily see budgeted, actual, and invoiced spend across all campaigns in real time
Automatically see and act upon live performance data across integrated vendors like Google Ads, Bing, Facebook, Google DV360, and Google Campaign Manager (GCM).
Use auto-actualization based on your unique business logic—calculated and sent to vendors.
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Easily see budgeted, actual, and invoiced spend across all campaigns in real time.
Centrally create and approve campaign budget to eliminate unauthorized spend.
If you bill clients, leverage flexible billing rules engine to create consolidated bills across all media and fee categories while supporting any desired commercial structure.
Enable rules-based invoice reconciliation—including all fees and live spend data.
Increase accuracy and control over who gets paid when.
Accurately and automatically record media transactions in your General Ledger at any level of detail and frequency.
The MX Advantage
Flexible technology supports your needs today & tomorrow
A truly customizable platform
Each module within the MX Platform™ is designed to support the differentiated strategies that boost your ROAS
Unique team-specific workflows
MX Platform™ gives you the freedom to tailor workflows to reflect your unique processes across internal & external teams.
Works with any data or tools
Only the MX Platform™ was designed to “connect the dots” across all your data, tech, tools and partners.
Real-time, connected data
Real-time, omnichannel data warehouse makes it easy to get any proprietary, Hudson, or 3rd party data into, out of, & across the system.
Increase ROAS & financial control—while saving buyers time & headaches
30%
time savings
reported for end to end digital workflows
live
24/7
live dashboard
for omnichannel budget, spend & performance
beta
real-time
optimization
across all channels & platforms in-flight
beta
1
system
for all relevant channels, teams, & platforms
live
However you activate media, we can help make it faster, easier, and more effective
Talk to one of our in-housing, agency, or co-housing strategists about how we’re helping leading brands and agencies save time, ensure end to end financial control, and boost ROAS.